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Social Media Examiner

How to Use the Instagram Countdown Sticker for Business
How to Use the Instagram Countdown Sticker for Business
Want to promote time-sensitive events and offers on Instagram? Wondering how the Instagram countdown sticker can help? In this article, you’ll learn how to set up the Instagram countdown sticker in stories, and find four ways to use the sticker for marketing. What Is the Instagram Countdown...
Twitter Publisher Dashboard Improves Audience Insights
Twitter Publisher Dashboard Improves Audience Insights
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter announcing new publisher tools, a beta program for upcoming...
Phrases That Sell: 8 Copywriting Tips
Phrases That Sell: 8 Copywriting Tips
Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. He’s the author of How to Write Copy That Sells and hosts a podcast...
How to Monitor Your Social Media Mentions: 5 Listening Tools
How to Monitor Your Social Media Mentions: 5 Listening Tools
Need help monitoring your company’s mentions on social media? Looking for tools to simplify the process? In this article, you’ll discover five social media monitoring tools to help you better engage online. #1: Enhance Customer Service: Agorapulse Gone are the days when customers would...
Creating a Customer Community: The Journey, Season 2, Episode 17
Creating a Customer Community: The Journey, Season 2, Episode 17
Do your customers love your product? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner begins to enable their customers to...
How to Improve Your YouTube Video Exposure: 6 Useful Tools
How to Improve Your YouTube Video Exposure: 6 Useful Tools
Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted. #1: Perform Initial YouTube Keyword Research With Keyword Tool Keyword...
5 Facebook Ad Mistakes That Could Be Hurting You
5 Facebook Ad Mistakes That Could Be Hurting You
Are your Facebook ads underperforming? Are you unsure how to get your ads to work better? In this article, you’ll discover five issues that impact Facebook ad performance and how to fix them. #1: You’re Bidding Against Yourself The way Facebook ads work is that you’re in an online...
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Social Media Pathways

Social Media 2014 – Beyond the Page
Social Media 2014 – Beyond the Page
As recently as a few years ago, simply having a presence on Social Media and posting regularly was enough to stand out in the digital realm. Businesses were able to reach customers through social channels easily while rivals asked the question ‘Who needs a Facebook Page?’ Those days are long...
2014 Successful Marketing Plan – The Three Must Components
2014 Successful Marketing Plan – The Three Must Components
Where are you going to get new customers in 2014? Like it or not, during the past two years, tactics for successful marketing have dramatically changed. In 2013, 1 in 4 people use Social Media. This number is staggering at 1.73 billion users. No matter what business you are in, chances are you will...
Making Marketing Manageable & Meaningful
Making Marketing Manageable & Meaningful
Understanding Facebook Ads & Landing Pages An email I sent to a new prospective client asking about Facebook ads, which I thought might be highly informative for others as well! Hello Friend, We, of course, offer audience building services as well as content management (update/blog writing)....
Facebook Matters To Business – Now More Than Ever
Facebook Matters To Business – Now More Than Ever
Gaining and cultivating loyal customers in the 21st century takes more than mere advertising. People want to know more about their favorite brands. The influences, goals and even behind the scenes workings of a business are all things that are of interest to those looking to decide between your...
The Integral Online Marketing Plan That Plans To Work For You
The Integral Online Marketing Plan That Plans To Work For You
Replace Online Marketing Efforts with Online Marketing Integration As a Social Media Marketing Firm, we see a lot of businesses that run their marketing effectively, leading to sales and other great results, and others that run theirs fruitlessly, leaving them disillusioned and empty-handed....
Social Marketing 101: Understanding Metrics & Marketing Technique
Social Marketing 101: Understanding Metrics & Marketing Technique
The 2 Things Your Business Should Know About Social Marketing Metrics & Effective Techniques You are who you are, so the school teacher I used to be is visiting with you today to bring, what is to some, the complex world of social marketing down to the basics. After all, I don’t need to...
New Study Shows Blogging Positively Influence Customers Buying Decision
New Study Shows Blogging Positively Influence Customers Buying Decision
Why Blogging Is Foundational To A Successful Business As social media continues to replace traditional channels of brand promotion and advertising, it is crucial that business take advantage of the digital marketing tools at their disposal. While for the most part companies have realized the...
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