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Social Media Examiner

How to Create Long-Form Videos That Sell
How to Create Long-Form Videos That Sell
Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon. Daniel is the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and...
How to Improve Your Instagram Photos
How to Improve Your Instagram Photos
Are you happy with your Instagram marketing images? Looking for tips to improve your photos? In this article, you’ll discover four tips to help you create better photos so you can stand out, drive more clicks, and generate more revenue. Why Good Photography Matters on Instagram The imagery...
3 Instagram Marketing Mistakes and How to Fix Them
3 Instagram Marketing Mistakes and How to Fix Them
Is your Instagram marketing working? Wondering if you’re making mistakes that could hurt you? In this article, we asked some of today’s top Instagram marketers to share common mistakes they see and how to avoid them. #1: Using Instagram Hashtags Incorrectly In 2018, Instagram finally...
How to Get Leads With Facebook Messenger Ads
How to Get Leads With Facebook Messenger Ads
Want to generate more leads from your Facebook marketing? Have you tried Messenger ads? In this article, you’ll discover how to create Messenger ad campaigns that will generate new leads for your business. A Note on Using Messenger Ad Destinations Before diving into Messenger ads, it’s...
LinkedIn Live Video and Company Page Updates
LinkedIn Live Video and Company Page Updates
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn Live Video and Company Page Updates with Viveka von Rosen and Cathy...
How to Become Iconic: Succeeding by Standing Apart
How to Become Iconic: Succeeding by Standing Apart
Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His podcast is...
How to Create LinkedIn Objective-Based Ads
How to Create LinkedIn Objective-Based Ads
Do you want to optimize your LinkedIn ad campaigns? Wondering how objective-based LinkedIn advertising can help? In this article, you’ll discover how to create objective-based ads using LinkedIn’s updated Campaign Manager. What Are the New LinkedIn Advertising Campaign Objectives? The...
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Social Media Pathways

Social Media 2014 – Beyond the Page
Social Media 2014 – Beyond the Page
As recently as a few years ago, simply having a presence on Social Media and posting regularly was enough to stand out in the digital realm. Businesses were able to reach customers through social channels easily while rivals asked the question ‘Who needs a Facebook Page?’ Those days are long...
2014 Successful Marketing Plan – The Three Must Components
2014 Successful Marketing Plan – The Three Must Components
Where are you going to get new customers in 2014? Like it or not, during the past two years, tactics for successful marketing have dramatically changed. In 2013, 1 in 4 people use Social Media. This number is staggering at 1.73 billion users. No matter what business you are in, chances are you will...
Making Marketing Manageable & Meaningful
Making Marketing Manageable & Meaningful
Understanding Facebook Ads & Landing Pages An email I sent to a new prospective client asking about Facebook ads, which I thought might be highly informative for others as well! Hello Friend, We, of course, offer audience building services as well as content management (update/blog writing)....
Facebook Matters To Business – Now More Than Ever
Facebook Matters To Business – Now More Than Ever
Gaining and cultivating loyal customers in the 21st century takes more than mere advertising. People want to know more about their favorite brands. The influences, goals and even behind the scenes workings of a business are all things that are of interest to those looking to decide between your...
The Integral Online Marketing Plan That Plans To Work For You
The Integral Online Marketing Plan That Plans To Work For You
Replace Online Marketing Efforts with Online Marketing Integration As a Social Media Marketing Firm, we see a lot of businesses that run their marketing effectively, leading to sales and other great results, and others that run theirs fruitlessly, leaving them disillusioned and empty-handed....
Social Marketing 101: Understanding Metrics & Marketing Technique
Social Marketing 101: Understanding Metrics & Marketing Technique
The 2 Things Your Business Should Know About Social Marketing Metrics & Effective Techniques You are who you are, so the school teacher I used to be is visiting with you today to bring, what is to some, the complex world of social marketing down to the basics. After all, I don’t need to...
New Study Shows Blogging Positively Influence Customers Buying Decision
New Study Shows Blogging Positively Influence Customers Buying Decision
Why Blogging Is Foundational To A Successful Business As social media continues to replace traditional channels of brand promotion and advertising, it is crucial that business take advantage of the digital marketing tools at their disposal. While for the most part companies have realized the...
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