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Social Media Examiner

4 Facebook Ad Techniques That Deliver Results
4 Facebook Ad Techniques That Deliver Results
Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at Each Stage of the Sales Funnel People who aren’t familiar...
How to Set Up a YouTube Ads Campaign
How to Set Up a YouTube Ads Campaign
Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign? In this article, you’ll learn how to set up and optimize a YouTube ads campaign. #1: Set Up YouTube Advertising With the newly redesigned Google Ads interface, managing YouTube ads is now...
How to Improve Your Social Video Content: 10 Tips From the Pros
How to Improve Your Social Video Content: 10 Tips From the Pros
Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. #1: Simplify Live-Stream Production Flow With Elgato Stream Deck One of my favorite live-streaming tools is...
Pinterest Catalogs and Shopping Ads Roll Out to More Businesses
Pinterest Catalogs and Shopping Ads Roll Out to More Businesses
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest Catalogs and Shopping Ads and new Twitter analytics tools with...
How to Become a Powerful Influencer: The Nathan Latka Story
How to Become a Powerful Influencer: The Nathan Latka Story
Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book is How to Be a Capitalist Without Any...
How to Market on Reddit: A Guide for Businesses
How to Market on Reddit: A Guide for Businesses
Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit? In this article, you’ll learn how to market your business on Reddit. Why Marketers Should Consider Reddit For as much as we, as social media marketers, champion the deep potential of...
How to Recruit Paid Social Influencers
How to Recruit Paid Social Influencers
Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships? In this article, you’ll discover how to find and contract with paid social influencers. #1: Choose the Right Social Network for Your Niche Before you start looking for...
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Social Media Pathways

Social Media 2014 – Beyond the Page
Social Media 2014 – Beyond the Page
As recently as a few years ago, simply having a presence on Social Media and posting regularly was enough to stand out in the digital realm. Businesses were able to reach customers through social channels easily while rivals asked the question ‘Who needs a Facebook Page?’ Those days are long...
2014 Successful Marketing Plan – The Three Must Components
2014 Successful Marketing Plan – The Three Must Components
Where are you going to get new customers in 2014? Like it or not, during the past two years, tactics for successful marketing have dramatically changed. In 2013, 1 in 4 people use Social Media. This number is staggering at 1.73 billion users. No matter what business you are in, chances are you will...
Making Marketing Manageable & Meaningful
Making Marketing Manageable & Meaningful
Understanding Facebook Ads & Landing Pages An email I sent to a new prospective client asking about Facebook ads, which I thought might be highly informative for others as well! Hello Friend, We, of course, offer audience building services as well as content management (update/blog writing)....
Facebook Matters To Business – Now More Than Ever
Facebook Matters To Business – Now More Than Ever
Gaining and cultivating loyal customers in the 21st century takes more than mere advertising. People want to know more about their favorite brands. The influences, goals and even behind the scenes workings of a business are all things that are of interest to those looking to decide between your...
The Integral Online Marketing Plan That Plans To Work For You
The Integral Online Marketing Plan That Plans To Work For You
Replace Online Marketing Efforts with Online Marketing Integration As a Social Media Marketing Firm, we see a lot of businesses that run their marketing effectively, leading to sales and other great results, and others that run theirs fruitlessly, leaving them disillusioned and empty-handed....
Social Marketing 101: Understanding Metrics & Marketing Technique
Social Marketing 101: Understanding Metrics & Marketing Technique
The 2 Things Your Business Should Know About Social Marketing Metrics & Effective Techniques You are who you are, so the school teacher I used to be is visiting with you today to bring, what is to some, the complex world of social marketing down to the basics. After all, I don’t need to...
New Study Shows Blogging Positively Influence Customers Buying Decision
New Study Shows Blogging Positively Influence Customers Buying Decision
Why Blogging Is Foundational To A Successful Business As social media continues to replace traditional channels of brand promotion and advertising, it is crucial that business take advantage of the digital marketing tools at their disposal. While for the most part companies have realized the...
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