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Social Media Examiner

Checkout on Instagram and Sponsored Stories Polling Stickers
Checkout on Instagram and Sponsored Stories Polling Stickers
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s new in-app checkout and polling in sponsored stories with...
Is Facebook Organic Marketing Dead?
Is Facebook Organic Marketing Dead?
Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing....
How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced
How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced
Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. What Are Google Analytics Ecommerce Reports? In Google Analytics,...
10 Metrics to Track When Analyzing Your Social Media Marketing
10 Metrics to Track When Analyzing Your Social Media Marketing
Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Before diving into the individual metrics to...
How to Write Effective Facebook Sponsored Posts
How to Write Effective Facebook Sponsored Posts
Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Form Facebook Sponsored Posts? A long-form...
How to Avoid Distraction as a Marketer
How to Avoid Distraction as a Marketer
Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage!...
How to Add Alt Text to Instagram Posts
How to Add Alt Text to Instagram Posts
Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts. What Are Alt Text Tags? Alt...
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Social Media Pathways

Social Media 2014 – Beyond the Page
Social Media 2014 – Beyond the Page
As recently as a few years ago, simply having a presence on Social Media and posting regularly was enough to stand out in the digital realm. Businesses were able to reach customers through social channels easily while rivals asked the question ‘Who needs a Facebook Page?’ Those days are long...
2014 Successful Marketing Plan – The Three Must Components
2014 Successful Marketing Plan – The Three Must Components
Where are you going to get new customers in 2014? Like it or not, during the past two years, tactics for successful marketing have dramatically changed. In 2013, 1 in 4 people use Social Media. This number is staggering at 1.73 billion users. No matter what business you are in, chances are you will...
Making Marketing Manageable & Meaningful
Making Marketing Manageable & Meaningful
Understanding Facebook Ads & Landing Pages An email I sent to a new prospective client asking about Facebook ads, which I thought might be highly informative for others as well! Hello Friend, We, of course, offer audience building services as well as content management (update/blog writing)....
Facebook Matters To Business – Now More Than Ever
Facebook Matters To Business – Now More Than Ever
Gaining and cultivating loyal customers in the 21st century takes more than mere advertising. People want to know more about their favorite brands. The influences, goals and even behind the scenes workings of a business are all things that are of interest to those looking to decide between your...
The Integral Online Marketing Plan That Plans To Work For You
The Integral Online Marketing Plan That Plans To Work For You
Replace Online Marketing Efforts with Online Marketing Integration As a Social Media Marketing Firm, we see a lot of businesses that run their marketing effectively, leading to sales and other great results, and others that run theirs fruitlessly, leaving them disillusioned and empty-handed....
Social Marketing 101: Understanding Metrics & Marketing Technique
Social Marketing 101: Understanding Metrics & Marketing Technique
The 2 Things Your Business Should Know About Social Marketing Metrics & Effective Techniques You are who you are, so the school teacher I used to be is visiting with you today to bring, what is to some, the complex world of social marketing down to the basics. After all, I don’t need to...
New Study Shows Blogging Positively Influence Customers Buying Decision
New Study Shows Blogging Positively Influence Customers Buying Decision
Why Blogging Is Foundational To A Successful Business As social media continues to replace traditional channels of brand promotion and advertising, it is crucial that business take advantage of the digital marketing tools at their disposal. While for the most part companies have realized the...
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Kriisiis

#BlendWebMix : tour d’horizon de la seconde journée de l’édition 2017
#BlendWebMix : tour d’horizon de la seconde journée de l’édition 2017
  Bonjour à toutes et à tous. Dans la continuité de notre tour d’horizon d’hier concernant la première journée de l’évènement Blend Web Mix qui se tient actuellement à Lyon, voici désormais une présentation de ce qui a retenu notre attention lors de cette seconde et dernière...
#BlendWebMix : tour d’horizon de la première journée de l’édition 2017
#BlendWebMix : tour d’horizon de la première journée de l’édition 2017
  Bonjour à toutes et à tous. Pour notre plus grand plaisir, l’équipe Kriisiis couvre pendant 2 jours l’évènement #BlendWebMix, qui se tient ces 26 et 27 octobre 2017 à Lyon et qui rassemble plus de 1800 visiteurs de tout horizon, avec pour dénominateur commun un intérêt prononcé...
Social listening : plongée dans les assiettes des twittos !
Social listening : plongée dans les assiettes des twittos !
Quelles sont les obsessions alimentaires des internautes et comment les exploiter ? Ces questions taraudent la plupart des marques de l’industrie agro-alimentaire, qui ont bien compris leur importance stratégique. Grâce au social listening, il est possible de discerner les habitudes de...
Le Social listening : l’ère du client est proclamée sur les réseaux sociaux !
Le Social listening : l’ère du client est proclamée sur les réseaux sociaux !
L’ère du client est là. Pour une entreprise, il est devenu impossible d’ignorer les remarques et les avis des consommateurs, au risque d’en subir sévèrement les conséquences. Mais il est souvent très compliqué d’identifier, ou pire, d’analyser tout ce qui se...
Lyon, haut-lieu du eSport avec Orange : focus sur #LES10 et ce domaine fascinant
Lyon, haut-lieu du eSport avec Orange : focus sur #LES10 et ce domaine fascinant
Vous en conviendrez, une vie serait trop courte pour réussir à découvrir les nombreuses facettes exceptionnelles que permet l’essor des nouvelles technologies et du numérique. Il ne se passe pas un jour durant lequel je ne regrette pas de pouvoir plonger dans des univers aussi riches que...
Réseaux sociaux et journalisme : 290 journalistes interrogés sur leur(s) usage(s)
Réseaux sociaux et journalisme : 290 journalistes interrogés sur leur(s) usage(s)
Article écrit par Jessica Rolland (@JessicaLymae) Le journalisme a subi de profondes transformations en moins de 10 ans, notamment avec l’arrivée des réseaux sociaux. Ces mutations ont sonné la fin de l’information descendante – les journalistes diffusent une actualité et les...
Sortie de mon livre « À la Conquête du Social Media – Terra Incognita »
Sortie de mon livre « À la Conquête du Social Media – Terra Incognita »
Bonjour à toutes et à tous. Ceux avec qui j’entretiens des liens de manière régulière le savent, ma discrétion cette dernière année est notamment due à un projet très consommateur de temps dans lequel je me suis lancé, à savoir la rédaction d’un livre sur l’élaboration et le...
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