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Social Media Examiner

How to Use LinkedIn to Turn Cold Prospects Into Warm Leads
How to Use LinkedIn to Turn Cold Prospects Into Warm Leads
Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads? In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads. #1: Recommend a Group Post for More Exposure to All LinkedIn Group Members In...
How to Use Facebook Live in Your Marketing: An 8-Step Plan
How to Use Facebook Live in Your Marketing: An 8-Step Plan
Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts. Why Facebook Live Video Is Still Relevant for Businesses and Marketers When it comes to video,...
Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know
Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know
Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns. What Is Facebook ThruPlay Ad Optimization? In September...
LinkedIn Page Content Strategy: What Marketers Need to Know
LinkedIn Page Content Strategy: What Marketers Need to Know
Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis. Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course...
The Death of Google Search Traffic and What It Means for Marketers
The Death of Google Search Traffic and What It Means for Marketers
It was an early Saturday morning and I was catching up on some print reading. I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa. As I dove in, one paragraph grabbed me and forced my eyes to gaze into the future. What I saw […] The post The...
24 Useful Tools and Apps for Marketers
24 Useful Tools and Apps for Marketers
Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s Discovery of the Week. #1: Stories Creator Stories Creator helps you create batches of...
9 Ways to Increase Your Messenger Bot Engagement
9 Ways to Increase Your Messenger Bot Engagement
Do you want more people to interact with your Facebook Messenger bot? Wondering how and where to promote your chatbot? In this article, you’ll discover how to encourage people to engage with your Messenger bot on Facebook. #1: Incentivize Messenger Bot Subscribers With Exclusive Access...
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Social Media Pathways

Social Media 2014 – Beyond the Page
Social Media 2014 – Beyond the Page
As recently as a few years ago, simply having a presence on Social Media and posting regularly was enough to stand out in the digital realm. Businesses were able to reach customers through social channels easily while rivals asked the question ‘Who needs a Facebook Page?’ Those days are long...
2014 Successful Marketing Plan – The Three Must Components
2014 Successful Marketing Plan – The Three Must Components
Where are you going to get new customers in 2014? Like it or not, during the past two years, tactics for successful marketing have dramatically changed. In 2013, 1 in 4 people use Social Media. This number is staggering at 1.73 billion users. No matter what business you are in, chances are you will...
Making Marketing Manageable & Meaningful
Making Marketing Manageable & Meaningful
Understanding Facebook Ads & Landing Pages An email I sent to a new prospective client asking about Facebook ads, which I thought might be highly informative for others as well! Hello Friend, We, of course, offer audience building services as well as content management (update/blog writing)....
Facebook Matters To Business – Now More Than Ever
Facebook Matters To Business – Now More Than Ever
Gaining and cultivating loyal customers in the 21st century takes more than mere advertising. People want to know more about their favorite brands. The influences, goals and even behind the scenes workings of a business are all things that are of interest to those looking to decide between your...
The Integral Online Marketing Plan That Plans To Work For You
The Integral Online Marketing Plan That Plans To Work For You
Replace Online Marketing Efforts with Online Marketing Integration As a Social Media Marketing Firm, we see a lot of businesses that run their marketing effectively, leading to sales and other great results, and others that run theirs fruitlessly, leaving them disillusioned and empty-handed....
Social Marketing 101: Understanding Metrics & Marketing Technique
Social Marketing 101: Understanding Metrics & Marketing Technique
The 2 Things Your Business Should Know About Social Marketing Metrics & Effective Techniques You are who you are, so the school teacher I used to be is visiting with you today to bring, what is to some, the complex world of social marketing down to the basics. After all, I don’t need to...
New Study Shows Blogging Positively Influence Customers Buying Decision
New Study Shows Blogging Positively Influence Customers Buying Decision
Why Blogging Is Foundational To A Successful Business As social media continues to replace traditional channels of brand promotion and advertising, it is crucial that business take advantage of the digital marketing tools at their disposal. While for the most part companies have realized the...
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Kriisiis

#BlendWebMix : tour d’horizon de la seconde journée de l’édition 2017
#BlendWebMix : tour d’horizon de la seconde journée de l’édition 2017
  Bonjour à toutes et à tous. Dans la continuité de notre tour d’horizon d’hier concernant la première journée de l’évènement Blend Web Mix qui se tient actuellement à Lyon, voici désormais une présentation de ce qui a retenu notre attention lors de cette seconde et dernière...
#BlendWebMix : tour d’horizon de la première journée de l’édition 2017
#BlendWebMix : tour d’horizon de la première journée de l’édition 2017
  Bonjour à toutes et à tous. Pour notre plus grand plaisir, l’équipe Kriisiis couvre pendant 2 jours l’évènement #BlendWebMix, qui se tient ces 26 et 27 octobre 2017 à Lyon et qui rassemble plus de 1800 visiteurs de tout horizon, avec pour dénominateur commun un intérêt prononcé...
Social listening : plongée dans les assiettes des twittos !
Social listening : plongée dans les assiettes des twittos !
Quelles sont les obsessions alimentaires des internautes et comment les exploiter ? Ces questions taraudent la plupart des marques de l’industrie agro-alimentaire, qui ont bien compris leur importance stratégique. Grâce au social listening, il est possible de discerner les habitudes de...
Le Social listening : l’ère du client est proclamée sur les réseaux sociaux !
Le Social listening : l’ère du client est proclamée sur les réseaux sociaux !
L’ère du client est là. Pour une entreprise, il est devenu impossible d’ignorer les remarques et les avis des consommateurs, au risque d’en subir sévèrement les conséquences. Mais il est souvent très compliqué d’identifier, ou pire, d’analyser tout ce qui se...
Lyon, haut-lieu du eSport avec Orange : focus sur #LES10 et ce domaine fascinant
Lyon, haut-lieu du eSport avec Orange : focus sur #LES10 et ce domaine fascinant
Vous en conviendrez, une vie serait trop courte pour réussir à découvrir les nombreuses facettes exceptionnelles que permet l’essor des nouvelles technologies et du numérique. Il ne se passe pas un jour durant lequel je ne regrette pas de pouvoir plonger dans des univers aussi riches que...
Réseaux sociaux et journalisme : 290 journalistes interrogés sur leur(s) usage(s)
Réseaux sociaux et journalisme : 290 journalistes interrogés sur leur(s) usage(s)
Article écrit par Jessica Rolland (@JessicaLymae) Le journalisme a subi de profondes transformations en moins de 10 ans, notamment avec l’arrivée des réseaux sociaux. Ces mutations ont sonné la fin de l’information descendante – les journalistes diffusent une actualité et les...
Sortie de mon livre « À la Conquête du Social Media – Terra Incognita »
Sortie de mon livre « À la Conquête du Social Media – Terra Incognita »
Bonjour à toutes et à tous. Ceux avec qui j’entretiens des liens de manière régulière le savent, ma discrétion cette dernière année est notamment due à un projet très consommateur de temps dans lequel je me suis lancé, à savoir la rédaction d’un livre sur l’élaboration et le...
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