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Social Media Examiner

How to Create 4 Facebook Custom Audiences That Convert
How to Create 4 Facebook Custom Audiences That Convert
Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey? In this article, you’ll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon...
Advanced Facebook Audience Targeting for eCommerce Businesses
Advanced Facebook Audience Targeting for eCommerce Businesses
Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook? To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast. Miracle is a Facebook ads expert and...
How to Use LinkedIn Lead Gen Form Ads
How to Use LinkedIn Lead Gen Form Ads
Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads? In this article, you’ll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You’ll also discover tips to optimize your...
How to Repurpose Audio and Video Content for Social Media: 5 Ways
How to Repurpose Audio and Video Content for Social Media: 5 Ways
Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media...
Apps for Instagram Stories Video Editing
Apps for Instagram Stories Video Editing
Want more editing options for your Instagram Stories video? Looking for apps to edit and produce creative Instagram Stories video? In this article, you’ll discover how to change the playback speed of your video, add transitions between clips, apply effect filters, change the aspect ratio, and...
Using Facebook Live to Quickly Create Content
Using Facebook Live to Quickly Create Content
Need to create more content but don’t have a lot of time? Have you considered using Facebook Live to speed up your content creation process? To explore how to use Facebook Live to quickly create content, I interview Ian Anderson Gray on the Social Media Marketing Podcast. Ian is a live video...
4 Ways to Get in Front of More People on Instagram
4 Ways to Get in Front of More People on Instagram
Want more people to learn about you on Instagram? Looking for ideas to expand your Instagram reach? In this article, you’ll find four ways to reach a wider audience on Instagram. #1: Bring a Guest on Your Instagram Live Video to Reach Their Audience Instagram Live video gives you an...
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Social Media Pathways

Social Media 2014 – Beyond the Page
Social Media 2014 – Beyond the Page
As recently as a few years ago, simply having a presence on Social Media and posting regularly was enough to stand out in the digital realm. Businesses were able to reach customers through social channels easily while rivals asked the question ‘Who needs a Facebook Page?’ Those days are long...
2014 Successful Marketing Plan – The Three Must Components
2014 Successful Marketing Plan – The Three Must Components
Where are you going to get new customers in 2014? Like it or not, during the past two years, tactics for successful marketing have dramatically changed. In 2013, 1 in 4 people use Social Media. This number is staggering at 1.73 billion users. No matter what business you are in, chances are you will...
Making Marketing Manageable & Meaningful
Making Marketing Manageable & Meaningful
Understanding Facebook Ads & Landing Pages An email I sent to a new prospective client asking about Facebook ads, which I thought might be highly informative for others as well! Hello Friend, We, of course, offer audience building services as well as content management (update/blog writing)....
Facebook Matters To Business – Now More Than Ever
Facebook Matters To Business – Now More Than Ever
Gaining and cultivating loyal customers in the 21st century takes more than mere advertising. People want to know more about their favorite brands. The influences, goals and even behind the scenes workings of a business are all things that are of interest to those looking to decide between your...
The Integral Online Marketing Plan That Plans To Work For You
The Integral Online Marketing Plan That Plans To Work For You
Replace Online Marketing Efforts with Online Marketing Integration As a Social Media Marketing Firm, we see a lot of businesses that run their marketing effectively, leading to sales and other great results, and others that run theirs fruitlessly, leaving them disillusioned and empty-handed....
Social Marketing 101: Understanding Metrics & Marketing Technique
Social Marketing 101: Understanding Metrics & Marketing Technique
The 2 Things Your Business Should Know About Social Marketing Metrics & Effective Techniques You are who you are, so the school teacher I used to be is visiting with you today to bring, what is to some, the complex world of social marketing down to the basics. After all, I don’t need to...
New Study Shows Blogging Positively Influence Customers Buying Decision
New Study Shows Blogging Positively Influence Customers Buying Decision
Why Blogging Is Foundational To A Successful Business As social media continues to replace traditional channels of brand promotion and advertising, it is crucial that business take advantage of the digital marketing tools at their disposal. While for the most part companies have realized the...
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Kriisiis

#BlendWebMix : tour d’horizon de la seconde journée de l’édition 2017
#BlendWebMix : tour d’horizon de la seconde journée de l’édition 2017
  Bonjour à toutes et à tous. Dans la continuité de notre tour d’horizon d’hier concernant la première journée de l’évènement Blend Web Mix qui se tient actuellement à Lyon, voici désormais une présentation de ce qui a retenu notre attention lors de cette seconde et dernière...
#BlendWebMix : tour d’horizon de la première journée de l’édition 2017
#BlendWebMix : tour d’horizon de la première journée de l’édition 2017
  Bonjour à toutes et à tous. Pour notre plus grand plaisir, l’équipe Kriisiis couvre pendant 2 jours l’évènement #BlendWebMix, qui se tient ces 26 et 27 octobre 2017 à Lyon et qui rassemble plus de 1800 visiteurs de tout horizon, avec pour dénominateur commun un intérêt prononcé...
Social listening : plongée dans les assiettes des twittos !
Social listening : plongée dans les assiettes des twittos !
Quelles sont les obsessions alimentaires des internautes et comment les exploiter ? Ces questions taraudent la plupart des marques de l’industrie agro-alimentaire, qui ont bien compris leur importance stratégique. Grâce au social listening, il est possible de discerner les habitudes de...
Le Social listening : l’ère du client est proclamée sur les réseaux sociaux !
Le Social listening : l’ère du client est proclamée sur les réseaux sociaux !
L’ère du client est là. Pour une entreprise, il est devenu impossible d’ignorer les remarques et les avis des consommateurs, au risque d’en subir sévèrement les conséquences. Mais il est souvent très compliqué d’identifier, ou pire, d’analyser tout ce qui se...
Lyon, haut-lieu du eSport avec Orange : focus sur #LES10 et ce domaine fascinant
Lyon, haut-lieu du eSport avec Orange : focus sur #LES10 et ce domaine fascinant
Vous en conviendrez, une vie serait trop courte pour réussir à découvrir les nombreuses facettes exceptionnelles que permet l’essor des nouvelles technologies et du numérique. Il ne se passe pas un jour durant lequel je ne regrette pas de pouvoir plonger dans des univers aussi riches que...
Réseaux sociaux et journalisme : 290 journalistes interrogés sur leur(s) usage(s)
Réseaux sociaux et journalisme : 290 journalistes interrogés sur leur(s) usage(s)
Article écrit par Jessica Rolland (@JessicaLymae) Le journalisme a subi de profondes transformations en moins de 10 ans, notamment avec l’arrivée des réseaux sociaux. Ces mutations ont sonné la fin de l’information descendante – les journalistes diffusent une actualité et les...
Sortie de mon livre « À la Conquête du Social Media – Terra Incognita »
Sortie de mon livre « À la Conquête du Social Media – Terra Incognita »
Bonjour à toutes et à tous. Ceux avec qui j’entretiens des liens de manière régulière le savent, ma discrétion cette dernière année est notamment due à un projet très consommateur de temps dans lequel je me suis lancé, à savoir la rédaction d’un livre sur l’élaboration et le...
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